Firstline Brands - Evolve

At Firstline, we have elevated understanding, nurturing, and championing multicultural hair to dizzying heights for 30+ years. A black-owned business founded in the 1980s, Firstline applies our hard-earned know-how and nonstop creativity to meet the haircare needs of multicultural groups with specialized needs and undeniable style.

Evolve’s hair accessories offer our lady customers versatile styling options that make creating and maintaining lovely hairstyles effortless, affordable, and fun.