Women with wavy hair typically use mousses, leave-in serums, and heat protectants rather than creams or gels, and are generally most concerned with reducing their frizz and finding products that will give their waves light hold without weighing them down. Those with wavy hair are less likely to avoid certain ingredients like silicones and sulfates, and more likely to use heat-styling tools like flat irons or curling wands. Think Taylor Swift (back before she straightened her hair) and Lorde. More about naturally wavy hair care from Naturallycurly

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