Tru Colour

What began as an adoptive dad’s chance to affirm and celebrate his son’s identity for who he was, developed and grew into Tru-Colour® Products, LLC:  the brand standard for embracing Diversity In Healing®. Started in 2014, Tru-Colour believes in the beauty of the individual and exists to provide skin-tone shade bandages and kinesiology tape for everyone.
Our diverse ownership team continues to share the goal of celebrating difference by catering products to meet individual needs and empowering people not only to heal better, but also to feel better by validating and celebrating the person instead of the product. 

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